The advert contains personal pronouns like ‘your’ and  ‘you’ which creates a relationship with the reader and make the receiver relate all that is being said, to themselves. This is further used with the image used, with Beyonce giving a direct mode of address, giving a more personal feel.  The image which has a pink background is what is being advertised, and what is seen to be ‘the dream’.  The beginning of the text begins with ‘Imagine’ in pink font, linking it to the image before you actually read what it is telling you to imagine.